Goodjobryan is a graphic design studio, working alongside artists, brands and founders, to create an honest and vibrant expression of their mission. Open for business, offering design and art direction services. From the desk of Ryan Lewis.
For Chaos, I spearheaded the creative direction of a capsule collection, crafting bold designs for t-shirts, hoodies, and slipmats. The challenge was blending new visuals with their established brand identity. I led the project from concept to completion, managing timelines and ensuring each design maintained cohesion across the collection. I also handled aspects of production management, coordinating with vendors to ensure the final products met quality standards and timelines. The end result was a collection that both Chaos and their audience embraced.
discipline: apparel | accessories
For Calvin Harris’ Promises project, I led the creative direction for both the album artwork and exclusive merchandise, creating a cohesive look across vinyl packaging and digital platforms. For the Promises Remixes package, I developed unique visuals for seven remixes while maintaining consistency, and also designed a capsule collection of t-shirts for his Ibiza Summer Residency at Pacha. Close collaboration with Calvin's team and careful management ensured seamless execution across all formats.
discipline: single artwork | vinyl packaging | Merchandise Design | social content
For Gewah, I created bold festival merchandise for events like Parklife and Hideout, with an emphasis on vibrant designs that would stand out in high-energy environments. My role involved overseeing both the creative and production aspects, ensuring the designs were wearable and resonated with festival-goers. I worked closely with their team to manage the design process and coordinate with vendors, making sure the products were delivered on time and in line with expectations. The merchandise was well received, reflecting the festival spirit while staying true to the brand.
discipline: apparel
For Chase & Status’ North American tour, I handled the creative direction for the visual branding, designing posters, social media assets, and other promotional materials that captured the intensity of their live shows. The artwork was inspired by a fan's bedroom covered in band posters, adding an authentic, gritty feel. Balancing a consistent visual identity across platforms with flexibility for different promotional channels, I managed production timelines to ensure timely delivery of digital and printed assets. This led to increased fan engagement and a successful tour campaign.
discipline: tour admat | social content
For Paper or Plastic’s Ibiza capsule collection, Year of the Dragon, and Valentine’s Day capsule, I led the design, project management, and production processes. The Ibiza collection drew inspiration from the island’s coastal lifestyle, featuring soft, beachy tones across t-shirts and accessories, while the Year of the Dragon embraced a bold, festive aesthetic with vibrant red hues. The Valentine’s Day collection incorporated playful, airbrush-style graphics. In each project, I ensured the designs translated seamlessly from concept to product, and the client was highly satisfied with the final outcomes.
discipline: apparel design
For Deadmau5’s Saved mixtape and We Are Friends Vol. 5, I took on the creative direction, developing cohesive visuals that integrated smoky elements into the iconic Mau5head design. The challenge was maintaining consistency across both projects while giving each its own identity. I collaborated closely with production teams to ensure seamless execution across digital and physical formats. The client was particularly pleased with how the visuals enhanced the music’s tone and maintained a strong, unified aesthetic that linked both projects together while still feeling fresh.
discipline: single artwork | EP artwork
For Tiësto’s God Is a Dancer acoustic release and remix package, I led both creative direction and production management, designing cohesive visuals for each format. I also handled branding for his Miami Music Week pop-up, creating digital assets that generated buzz, and managed the custom jacket design for the 2019 Formula 1 Mexico Grand Prix, featuring iconic sponsor patches. Across all projects, I ensured a seamless execution from concept to delivery. Tiësto and his team were highly satisfied with how the designs enhanced his brand’s visual identity across different platforms and events.
discipline: single artwork | Merchandise design | social content
For Mark Tuan’s The Other Side album packaging and Spring and Fall 2023 Asia Tours, I led the design, project, and production management. I developed a cohesive visual identity that translated seamlessly across album packaging, social media assets, and tour branding. My role involved overseeing both creative and logistical aspects, ensuring high-quality execution of physical products and digital content. Mark’s team was impressed with how the designs captured his artistic vision and effectively engaged fans, enhancing the overall impact of the tours and album release.
discipline: album artwork | vinyl packaging | tour paraphernalia
For Jaden Smith’s albums SYRE, ERYS, and CTV:3 Cool Tape Vol. 3, I led the creative direction, designing unique visual identities that evolved with each project. From the gradient lockup in SYRE to the bold aesthetics in ERYS and the psychedelic influences in CTV:3, I ensured each album had its own distinct style while maintaining brand continuity. As both project and production manager, I oversaw the design and execution of vinyl packaging, posters, and digital assets. Jaden’s team was highly satisfied with how the visuals captured his artistic growth.
discipline: single artwork | vinyl packaging
For four:fifteen.am, I took on the role of creative director, designing the brand’s visual identity, and overseeing projects such as the collaboration with Les Tien and Bakar, and concept shop build-outs at Selfridges and Brown Thomas. I managed everything from merchandise design to store layout, ensuring brand consistency and an immersive customer experience. As project and production manager, I coordinated with teams to meet tight deadlines while delivering high-quality outcomes. The clients were highly satisfied with the cohesive execution across branding, retail, and collaborative projects.
discipline: brand identity | apparel design | retail buildout
i’ve designed brand identities for a diverse range of clients, each requiring a unique visual approach tailored to their specific needs. From logo development to full brand guidelines, my role involved crafting cohesive visual narratives that would resonate with each brand’s target audience. I worked closely with stakeholders to develop design concepts that were versatile and could be applied across digital and print platforms.
One of the key challenges in creating brand identities is ensuring that the designs are both memorable and adaptable. By focusing on strong visual storytelling, I was able to develop branding that not only stood out but also worked across multiple touchpoints. Clients have consistently praised the clarity and impact of these identities in helping them achieve their business goals.
discipline: branding identity | corporate comms
For Three Six Zero, I designed a merchandise collection that balanced bold, clean designs with their brand’s unique aesthetic. The project called for a minimalist approach while still maintaining a distinct edge. I handled the entire process, from concept development to production, ensuring that each piece was visually striking and reflective of the brand’s identity. One challenge was ensuring that the merchandise resonated with a broad audience while remaining true to the brand's high-end look. The client appreciated the attention to detail and how the final designs enhanced their overall brand presence.
discipline: apparel design | accessories
For the Black Out The Vote campaign, I led the creative direction, developing a bold visual identity aimed at inspiring voter participation. The challenge was creating impactful designs for posters, social media assets, and digital platforms that clearly communicated the campaign’s urgency. I worked closely with the client to ensure all visuals were consistent and engaging across various media. The client expressed their satisfaction with how the branding successfully drove attention and engagement, ultimately helping the campaign connect with a wide audience.
discipline: graphic design | creative direction
Hi, I’m Ryan.
With over a decade of experience in art direction, I bring expertise not only in design but also in the hands-on production of projects. I specialize in album packaging, merchandise design, and branding, with a proven track record of managing projects from concept through clothing tech-packing to creating multicolor print ready assets. Working with high-profile clients like Calvin Harris, deadmau5, Jaden Smith, Mark Tuan, and Tiësto, I ensure every detail aligns with the client’s vision and deliverables. My creative contributions to Calvin Harris’ projects have earned me two platinum records, a testament to my ability to execute at the highest level.
I excel in leading design teams, managing tight timelines, and ensuring seamless collaboration across all production phases. Whether it's creating custom artwork or overseeing the production of merchandise capsules, I bring innovative solutions and creative problem-solving to every project. My expertise in both the design, project management and the production process allows me to deliver work that is visually compelling, strategically aligned, and meticulously executed.
this is who i am.
This is what I know.
➔ Art Direction
➔ Creative Direction
➔ graphic design
➔ Brand identity Design
➔ Merchandise Design
➔ creative marketing
➔ client collaboration
➔ project management