for me the action is the juice:
Calvin Harris
promises ft. sam smith single artwork
client: calvin harris
role: art director
discipline: single artwork | vinyl packaging | social media content
Overview:
For Calvin Harris' single "Promises" featuring Sam Smith, I was responsible for the title lockup, physical packaging design, and social media content creation. The challenge was to craft a design that worked effectively both digitally and in a physical vinyl format, while also producing engaging assets for social media and promotional campaigns.
Responsibilities:
Design & Art Direction: I collaborated with Calvin Harris' creative team to create a double-disc vinyl design. The layout featured clean typography and bold visuals, aligning with the identities of both artists. The design had to make an impact digitally while also being visually compelling for the physical vinyl release.
Social Media Content Creation: In addition to the physical packaging, I designed various social media assets, including video cuts, banners, and ads. These assets were used to promote the single across different platforms, ensuring a consistent and engaging presence online to support the release.
Project & Stakeholder Management: Managing the production timeline was essential, especially when handling custom picture discs and coordinating the social media content rollout. I worked closely with both the creative team and production partners to ensure all deliverables were on time and met the project’s high standards.
Product Range & Production Techniques: The project included designing the physical packaging for a double-disc vinyl set, along with custom picture discs. I ensured all production details were aligned with the artistic vision while also focusing on delivering high-quality digital assets for the campaign.
Outcome:
The final packaging and social media content were highly praised by Calvin Harris' team. The combination of the physical design and engaging digital assets delivered a cohesive experience that supported the single’s release and resonated strongly with fans.
promises remix bundle artwork
client: calvin harris
role: art director
discipline: single artwork | social media content
Overview:
For the "Promises" remix bundle, I was tasked with creating seven alternate covers, each representing a different remixing artist. The challenge was to maintain a cohesive aesthetic across all covers while allowing each one to reflect the unique style of the individual remix artists. The goal was to link the remix covers visually to the original single, while still giving each remix its own distinct identity.
Responsibilities:
Design & Art Direction: I worked closely with Calvin Harris’ creative team to develop seven unique covers for the remix bundle. By using variations in color schemes, typography, and layout, I was able to differentiate each remix artist’s cover while keeping the overall aesthetic consistent with the original "Promises" single.
Social Media Content Creation: In addition to the cover designs, I was responsible for creating social media content to promote the remix bundle. This included cutting video clips for social media, designing banners, and creating ads to ensure the remix bundle had strong digital visibility and engagement across platforms.
Project & Stakeholder Management: Meeting tight deadlines was critical for this project. I streamlined communication between the creative teams and managed feedback loops to ensure timely revisions and approvals, keeping everything on schedule.
Outcome:
Calvin Harris' team was highly pleased with the final set of remix covers, appreciating how each cover stood out individually while still fitting cohesively within the project. The social media assets further boosted the promotion of the remix bundle, helping to engage fans across various platforms.
pacha residency merchandise
client: calvin harris
role: art director
discipline: merchandise
Overview:
For Calvin Harris' summer residency at Pacha Ibiza, I was tasked with designing exclusive t-shirts that captured the vibrant atmosphere of Ibiza nightlife while aligning with the prestige of the Pacha brand. The challenge was to create bold, eye-catching designs that were also wearable and high-quality, serving as lasting souvenirs for fans.
Responsibilities:
Design & Art Direction: I collaborated closely with Calvin’s team to create designs that combined dynamic typography, vibrant colors, and sleek layouts. The goal was to reflect the energy of Ibiza’s nightlife while ensuring the merchandise maintained the premium feel of the Pacha brand. The designs were tailored to appeal to a broad audience of event-goers.
Project & Stakeholder Management: I managed the project timeline and communication with Calvin’s team, ensuring that the designs aligned with both the creative vision and production requirements. Feedback loops allowed for adjustments as necessary, ensuring the end product met all expectations.
Production Considerations: Managing production involved ensuring that the t-shirt designs translated well onto the fabric, maintaining both the visual integrity of the graphics and the quality of the print. I worked closely with production teams to ensure the material and print processes upheld the high standard desired for the merchandise.
Outcome:
The final collection of t-shirts was praised by Calvin’s team for its premium feel and the way it connected with fans. The designs successfully captured the energy of the residency, and the merchandise became a standout part of the event experience, resonating with attendees as high-quality souvenirs.
