for me the action is the juice:
four:fifteen.am
client: fourfifteen.am
As the creative director and principal designer for four:fifteen.am, my vision was to build on the legacy of the original '4:15ers,' the iconic 1990s rave promoters. We aimed to honor the rebellious spirit and community-driven ethos of those early scenes while injecting a modern twist. The challenge was balancing nostalgia with innovation, ensuring the brand felt authentic yet forward-thinking. I led the entire design process, channeling the essence of connection, creativity, and uninhibited expression, which laid the foundation for a new wave of electronic music culture. By embracing the roots of rave culture and applying a contemporary lens, we created a brand that resonated deeply with both seasoned ravers and new audiences.
creative direction: ryan lewis
art direction: ryan lewis + alex james
design: ryan lewis & Alex James
four:fifteen.am x les tien x bakar
client: four:fifteen.am
I had the opportunity to collaborate closely with Courtney Ogilvie, the owner of Les Tien, and British musician Bakar on a special editorial project that fused music and fashion. This project was all about blending the effortlessly chic aesthetic of Les Tien with the bold, eclectic cultural influence of four:fifteen.am. The challenge was in aligning these distinct creative energies while maintaining the individuality of both brands. By meticulously coordinating with Ogilvie and Bakar, we crafted an editorial narrative that was visually cohesive, innovative, and spoke to the intersection of contemporary fashion and music culture. This project not only merged two dynamic brands but also captured a fresh, innovative perspective that resonated with audiences across both industries.
creative direction: courtney ogilivie + ryan lewis + bakar
art direction: ryan lewis
four:fifteen.am pop-up shops
client: four:fifteen.am
I led the creative and art direction for the buildout of four:fifteen.am concept shops at both Selfridges and Brown Thomas, overseeing everything from initial concept to final execution. The challenge was creating immersive retail spaces that truly embodied the brand’s aesthetic while engaging customers on a sensory level. I orchestrated every element of the design, from store layout and interior design to merchandise selection and visual displays. By curating an environment that invited exploration and discovery, the concept shops became not just retail spaces but dynamic experiences that left a lasting impact on visitors. Through attention to detail and effective collaboration, the execution of these spaces successfully showcased four:fifteen.am’s products while creating a memorable brand journey for customers.
creative direction: ryan lewis
art direction: ryan lewis
design: ryan lewis
