for me the action is the juice:
deadmau5
saved single artwork
client: deadmau5
role: art director
discipline: singe artwork
Overview:
Collaborating with Deadmau5 on the "Saved" mixtape artwork presented a unique opportunity to reimagine his iconic Mau5 persona with a fresh and innovative perspective. The goal was to maintain the core identity of the Mau5head while introducing new elements that reflected the experimental nature of Deadmau5’s evolving sound. The design was used across two separate releases, creating a cohesive visual narrative.
Responsibilities:
Design & Art Direction: I developed a concept that incorporated wisps of smoke to add depth and dimension to the Mau5head, giving the artwork a dynamic and mysterious feel. This design balanced innovation with brand consistency, visually reflecting the experimental and evolving nature of Deadmau5’s music.
Project & Stakeholder Management: I worked closely with Deadmau5's creative team to ensure the design met brand guidelines while bringing a fresh perspective to the project. Managing the timeline was crucial to ensure that all deadlines were met, and the artwork was seamlessly integrated into the launch.
Cohesive Visual Narrative: The artwork carried across two releases, creating a strong, cohesive visual identity that tied into Deadmau5's music at this point in his career. This consistent visual style helped enhance the brand's evolving narrative.
Outcome:
The final artwork was successfully launched across two mixtape releases, with both the client and fans responding positively to the refreshed visual identity. The use of innovative elements while keeping the Mau5 persona intact helped visually tie the artwork to Deadmau5’s experimental sound, making it a strong addition to his creative portfolio.
we are friends vol. 5 single artwork
client: deadmau5
role: art director
discipline: single artwork
Overview:
For the "We Are Friends Vol. 5" mixtape by Mau5trap, I was tasked with creating artwork that visually connected with Deadmau5’s "Saved" release while establishing a distinct identity for the project. The challenge was to balance continuity between the two releases while giving this mixtape its own visual appeal. I designed the number '5' using intricately crafted smoke wisps, drawing on the ethereal, smoky theme from the previous project.
Responsibilities:
Design & Art Direction: I developed the artwork by extending the visual narrative from Deadmau5’s "Saved" release, using a smoke motif to craft the number '5' while ensuring the design had its own identity. This created a subtle connection between the two projects while allowing each to stand alone visually.
Project & Stakeholder Management: I managed the entire production process from concept through to completion. This included coordinating closely with the Mau5trap team to gather feedback and ensure the creative direction aligned with the brand’s overall aesthetic.
Production & Brand Consistency: Throughout the project, I ensured that all elements of the artwork remained consistent with Mau5trap's innovative brand image. From refining the smoke design to ensuring the final output matched production specifications, I oversaw the technical and creative aspects of the artwork.
Outcome:
The final artwork was a visually unified yet distinct representation of Mau5trap’s brand, successfully tying "We Are Friends Vol. 5" to Deadmau5's "Saved" release. The client expressed great enthusiasm for the design, appreciating how it both stood out and connected to the broader visual narrative of the label.
