chaos

Overview:

As Art Director for the Chaos Summer Capsule, I managed the project from concept through to production-ready assets. Building on Chaos' existing branding, I developed a creative direction that aligned with the brand’s identity while bringing a fresh perspective. I created over 28 different graphics, with 13 selected and approved for the final capsule.

Responsibilities:

• Design & Art Direction: I used Chaos' established branding as a base and added my own creative direction to bring new visuals to life. The designs spanned a wide range of products, including clothing, hats, accessories, and turntable slipmats, ensuring consistency and variety across the collection.

• Project & Stakeholder Management: I managed the entire project timeline and facilitated communication between the client and production teams. This included regular updates and feedback sessions, ensuring the designs met the client’s expectations and that deadlines were met.

• Product Range & Production Techniques: The collection featured diverse products such as clothing, hats, accessories, and turntable slipmats. I prepared the graphics for production using screen printing and digital printing techniques, ensuring that all assets were production-ready and suitable for their respective products.

Outcome:

The final capsule was delivered on time and received positive feedback from the client. The 13 selected graphics were applied to the product range, resulting in a cohesive and visually impactful collection that resonated well with the intended audience.