for me the action is the juice:
tiësto
god is a dancer (accoustic) single artwork
client: tiësto
role: art director
discipline: single artwork
Overview:
I was approached by Tiësto’s team to create the artwork for the acoustic version of his hit single "God Is a Dancer" featuring Mabel. My responsibility was to refine Mabel’s visual representation, ensuring it matched the stripped-down, acoustic feel of the song while staying true to the energy of the original hit.
Responsibilities:
Design & Art Direction: Through close collaboration with Tiësto’s creative team, I developed a visual direction that balanced the vibrant elements of the original single with the softer, deconstructed nature of the acoustic version. The challenge was to ensure that Mabel’s image felt cohesive with the new sound while maintaining visual continuity with her established identity.
Project & Stakeholder Management: I managed the entire creative process from concept through final artwork delivery. This included regular communication with Tiësto’s team, refining the design based on their feedback, and ensuring all creative aspects were aligned with the artist’s and label’s vision.
Artwork Production: The final design reflected the acoustic version’s aesthetic while preserving the core visual elements that resonated with fans of the original track. The artwork was optimized for use across both digital and physical platforms, ensuring consistency and impact wherever it was displayed.
Outcome:
The project was successfully completed with the client expressing satisfaction with how the artwork captured the acoustic version’s softer tone while maintaining the dynamic feel of the original release. The final design was well-received by both Tiësto’s team and Mabel’s audience, effectively bridging the gap between the two versions of the track.
god is a dancer remix bundle artwork
client: tiësto
role: art director
discipline: single artwork | merchandise
Overview:
For the "God Is a Dancer" project, I was responsible for leading the creative direction for both the acoustic version artwork and the remix package. The goal was to create a cohesive visual identity that maintained consistency with the original track while allowing each remix artist’s unique style to shine through.
Responsibilities:
Design & Art Direction: I designed a distinctive title lockup that reflected the essence of the track, serving as a visual anchor for both the acoustic version and the remix package. For the remixes, I created artist-specific stickers and four unique gradient washes that were tailored to each remix, providing a cohesive look while highlighting individual artistic styles.
Creative Direction for Merchandise: I oversaw the production of a limited-edition capsule of branded merchandise. Each piece was carefully crafted to align with the overall campaign vision, ensuring a consistent brand feel while giving each remix its own visual identity. This included the design of merchandise that complemented both the music and the visual theme of the remix package.
Project & Stakeholder Management: I managed timelines, coordinated feedback with Tiësto’s team, and ensured seamless communication with all stakeholders. This ensured that the designs stayed on track and that the project was completed on time, with attention to detail at every stage.
Outcome:
The remix package was successfully launched, with the artwork praised for maintaining visual coherence while allowing each remix to stand out. The limited-edition merchandise capsule added an extra layer of engagement for fans, helping to create a well-rounded and visually dynamic campaign.
nothing really matters remix bundle artwork
client: tiësto
role: art director
discipline: single artwork | social media content
Overview:
For the remix package of Tiësto’s single "Nothing Really Matters" featuring Becky Hill, I was tasked with creating seven distinct covers. Each cover visually represented the unique style of the individual remixers, while maintaining a cohesive theme across the project. This required balancing artistic flexibility with a unified visual narrative.
Responsibilities:
Design & Art Direction: I developed a cohesive design concept that allowed for individuality in each remix cover while maintaining a consistent overall theme. Working closely with Tiësto’s team and each remixer, I crafted visuals that reflected both the sound and style of each artist, ensuring that each cover stood out while fitting into the broader project aesthetic.
Project & Stakeholder Management: I managed the design process from concept to completion, coordinating with both Tiësto’s creative team and the remixers to align on vision and ensure all artwork was delivered within tight deadlines. Regular feedback sessions allowed for streamlined communication and timely adjustments.
Production & Detail Management: The project required meticulous attention to detail, ensuring that each cover was visually distinct yet cohesive with the others. I oversaw the preparation of final production files, ensuring all seven covers were ready for release on time.
Outcome:
The remix package was delivered successfully, with each cover capturing the essence of the remixer’s unique sound while maintaining a cohesive visual identity across the project. The covers were well-received by both the client and the remixers, contributing to a visually striking and artistically diverse package.
tiësto x alchemist miami
client: tiësto
role: art director
discipline: social media content
Overview:
Tiësto’s team approached me to create a suite of promotional assets for his Miami Music Week pop-up event at Alchemist Miami. My role was to design web banners, social media content, and Instagram geofilters to generate excitement for the event, ensuring the visuals aligned with Tiësto’s brand and the vibrant atmosphere of Miami Music Week.
Responsibilities:
Design & Art Direction: I crafted visually engaging web banners, social media posts, and interactive Instagram geofilters that captured attention and built buzz for the event. Each asset was designed to reflect both Tiësto’s iconic branding and the energy of Miami Music Week, ensuring consistency across all platforms.
Project & Stakeholder Management: I worked closely with Tiësto’s team throughout the design process, ensuring smooth communication and alignment with the event’s promotional goals. This collaboration allowed us to quickly adjust and refine the assets to meet the team’s expectations while staying on track with the timeline.
Digital Promotional Assets: The project included a range of digital assets, such as web banners, Instagram geofilters, and social media content. Each asset was tailored for its platform, ensuring maximum reach and engagement across web and social media channels.
Outcome:
The final suite of assets successfully generated excitement for the pop-up event, aligning with Tiësto’s brand and resonating with his fanbase. The cohesive set of promotional materials built anticipation and engagement, contributing to the event’s success.
mexico gp pit jacket
client: tiësto
role: art director
discipline: merchandise
Overview:
For Tiësto’s special appearance at the 2019 Formula 1 Mexico Grand Prix, I collaborated with his team to design a custom MA-1 jacket. The project focused on creating unique sewn-on patches that showcased logo flips of some of Formula 1's most iconic sponsors. The challenge was to blend the prestige of Formula 1’s branding with Tiësto’s modern style while ensuring the final design remained authentic to both.
Responsibilities:
Design & Art Direction: I led the design of multiple patches, each celebrating Formula 1’s legacy while incorporating Tiësto’s personal aesthetic. This involved creatively flipping iconic sponsor logos and seamlessly integrating them into the overall jacket design, balancing the formal heritage of Formula 1 with the boldness of Tiësto’s brand.
Project & Stakeholder Management: I worked closely with Tiësto’s team to align on the creative direction and ensure that the final product met both Tiësto’s vision and the prestigious standards of the Formula 1 brand. Through ongoing collaboration and feedback, we ensured the design honored both entities while producing a unique commemorative piece.
Product Execution: The MA-1 jacket featured multiple sewn-on patches, requiring attention to detail in terms of placement, material quality, and overall composition. I oversaw the production process to ensure that the final product maintained the desired look and feel, ensuring all elements came together seamlessly.
Outcome:
The custom MA-1 jacket was a standout piece at the event, praised for its unique fusion of Formula 1’s iconic branding with Tiësto’s distinct style. The final product was a one-of-a-kind creation that successfully commemorated the 2019 Formula 1 Mexico Grand Prix while celebrating the collaboration between Tiësto and the prestigious world of Formula 1.
