for me the action is the juice:
paper or plastic
i—eivissa
client: paper or plastic
role: art director
discipline: apparel design
Overview:
Commissioned to create a collection inspired by Ibiza’s sun-soaked summers, I designed apparel that captured the island’s carefree, adventurous spirit. The goal was to develop a cohesive collection that reflected the relaxed yet luxurious coastal lifestyle of Ibiza.
Responsibilities:
Design & Art Direction: Drawing inspiration from Ibiza’s iconic cliffside hikes and vintage Range Rover tours, I developed a color palette of soft, beachy tones to reflect the island’s natural beauty. The visuals combined bold yet understated elements, carefully crafted to evoke the effortless style associated with Ibiza. The collection included a range of apparel that resonated with the island’s laid-back but refined charm.
Project & Stakeholder Management: I managed the entire design and production process, collaborating closely with the client to ensure the collection aligned with their vision. Regular communication allowed for timely feedback and ensured the project stayed on track from concept through production.
Product Range & Production Techniques: The collection focused on apparel, using high-quality materials and techniques that complemented the design's relaxed yet elevated feel. I prepared all assets for production, ensuring they were ready for final manufacturing.
Outcome:
The final collection successfully captured the essence of Ibiza’s lifestyle, blending luxury with a laid-back attitude. The client was highly satisfied with the end result, which resonated strongly with their audience and embodied the island’s adventurous yet relaxed spirit.
year of the dragon
client: paper or plastic
role: art director
discipline: apparel design
Overview:
For Paper or Plastic’s Year of the Dragon capsule, I was tasked with creating bold, dynamic designs to celebrate Chinese New Year. The project required a thoughtful blend of tradition and modern appeal, achieved through vintage-inspired visuals that connected with the holiday’s rich cultural significance.
Responsibilities:
Design & Art Direction: Drawing inspiration from the rubber hose animation style, I developed a vintage aesthetic that evoked a sense of nostalgia while staying relevant to contemporary trends. I curated a vibrant color scheme with a strong focus on red, crafting two distinct graphics for t-shirts and crewneck sweatshirts that captured the celebratory essence of the Chinese New Year.
Project & Stakeholder Management: I worked closely with the client to ensure that the designs embodied the spirit of the holiday while aligning with the brand’s vision. Managing the project timeline was crucial in coordinating design feedback and production deadlines to ensure a timely and successful launch.
Product Range & Production Techniques: The capsule included t-shirts and crewneck sweatshirts, with screen printing used to bring the vibrant designs to life. I ensured that the graphics were production-ready and suitable for high-quality printing across the product range.
Outcome:
The Year of the Dragon capsule successfully launched on schedule, with designs that resonated with the client and their audience. The final products celebrated the spirit of Chinese New Year, blending traditional elements with a fresh, modern look that made the collection stand out.
friends with benefits
client: paper or plastic
role: art director
discipline: apparel design
Overview:
Paper or Plastic approached me to design a Valentine’s Day collection that was both playful and stylish. Drawing inspiration from the fun of summer boardwalks and amusement parks, I created an airbrush-style graphic that added a nostalgic yet modern feel to the collection. The challenge was to strike a balance between whimsy and sophistication, which I achieved through close collaboration with the client.
Responsibilities:
Design & Art Direction: I developed a fresh creative direction for the collection, using airbrush-style graphics to evoke a sense of nostalgia while maintaining a modern aesthetic. Each design was crafted to reflect the unique charm of the brand, blending elements of paper and plastic in creative and visually engaging ways.
Project & Stakeholder Management: I worked closely with the client throughout the project, ensuring the designs aligned with their vision and brand identity. This included regular check-ins to gather feedback and refine the designs, making sure the final collection was cohesive and met the client's expectations.
Product Range & Production Techniques: The collection featured various products that creatively integrated the paper and plastic theme. I managed the production-ready assets and ensured that all designs were prepared for their respective production processes, maintaining the quality and integrity of the graphics.
Outcome:
The Valentine’s Day collection was well-received, successfully blending playful and stylish elements that resonated with Paper or Plastic’s audience. The airbrush-style graphics added a nostalgic touch, while the overall design direction kept the collection fresh and engaging, making it a standout seasonal release.
