for me the action is the juice:
mark tuan
the otherside lp artwork
client: mark tuan
role: art director
discipline: album artwork | vinyl packaging
Overview:
For Mark Tuan's highly anticipated debut album, The Other Side, I was tasked with designing physical packaging that would reflect Mark’s artistic vision and resonate deeply with his dedicated fanbase. The challenge was to create a package that was not only visually distinctive but also tactilely engaging, offering fans a memorable experience with the physical product.
Responsibilities:
Design & Art Direction: I crafted unique lock-ups for both the album title and Mark’s name, ensuring that each element had its own visual impact while maintaining overall design cohesion. The goal was to create a balance between striking visuals and a design that reflected the themes of the album.
Experimenting with Production Techniques: To elevate the packaging, I explored a range of ink and printing techniques, including glitter and spot printing. These techniques added depth, texture, and a tactile quality to the packaging, making the album sleeve a standout piece that enhanced the overall experience for fans.
Project & Stakeholder Management: I worked closely with Mark’s team to ensure that the designs aligned with his vision and that production timelines were met. Collaborating with the production teams, I ensured that all the intricate details of the packaging were executed to the highest standard.
Product Range & Production Techniques: The physical album packaging was the focus of this project, with attention to detail in the printing and material selection. By experimenting with various textures and finishes, the packaging became an integral part of the album’s identity.
Outcome:
The final design was well-received by both Mark Tuan’s team and his fanbase. The unique lock-ups, along with the textured, visually captivating sleeve, helped create a distinct physical product that stood out and enhanced the fan experience, offering a tangible connection to the album.
asia tour spring 2023 branding
client: mark tuan
role: art director
discipline: tour admat
Overview:
For Mark Tuan’s highly anticipated Spring 2023 Asia tour, I had the opportunity to design the tour admat and social media assets. The project focused on creating four distinct designs specifically crafted for various social platforms, each capturing the excitement of the upcoming tour while reflecting Mark’s personal style.
Responsibilities:
Design & Art Direction: My role involved designing bold and engaging visuals tailored to Mark’s fanbase. The assets were designed with the goal of building anticipation for the tour and driving fan engagement, using a mix of bold visuals and subtle design elements that aligned with Mark’s performance style.
Collaboration & Strategy: I worked closely with Mark’s team to ensure that every design aligned with the overall promotional strategy for the tour. This involved constant communication and feedback loops to refine the assets and make sure they resonated with both the client’s vision and the fans.
Platform-Specific Assets: Each of the four assets was tailored to specific social media platforms, ensuring optimal engagement and visual impact across Instagram, Twitter, and other channels. This approach helped maximize the reach and effectiveness of the promotional campaign.
Outcome:
The designs successfully captured the excitement of Mark Tuan’s tour, driving fan engagement and boosting awareness across social media platforms. The client was pleased with how the assets aligned with the tour’s promotional strategy and generated buzz leading up to the tour dates.
asia tour fall 23-24 branding
client: mark tuan
role: art director
discipline: tour admat
Overview:
For Mark Tuan’s Fall 2023 Asia tour, I was responsible for designing the tour admat and social media assets. The project required creating four distinct visuals that could be used across multiple platforms, reflecting the essence of the tour while capturing Mark’s evolving style and the energy of his live performances.
Responsibilities:
Design & Art Direction: I designed four unique assets tailored to various social media platforms. Each design reflected Mark’s evolving style and the excitement surrounding his performances. These creative elements were aligned with Mark’s brand and visual identity, ensuring consistency across platforms and maintaining fan engagement.
Project & Stakeholder Management: I collaborated closely with Mark’s team to ensure that the visuals met their expectations and aligned with the promotional strategy for the tour. Regular communication and feedback loops allowed me to adjust designs as needed while keeping the project on track.
Platform-Specific Design: The assets were optimized for different social media channels, ensuring they looked striking and performed well across various formats. The challenge was creating designs that captured the energy of the tour while working within the constraints of each platform.
Outcome:
The assets played a key role in building anticipation for the tour, resonating with fans and contributing to a strong online presence leading up to the events. The cohesive and visually compelling designs successfully captured the excitement of Mark’s live performances and helped strengthen his connection with his audience.
