chase & status

Overview:

For Chase & Status' North American tour, I led the creative direction for visual branding, designing a range of promotional materials that captured the raw intensity of their live performances. The artwork was inspired by a fan's bedroom covered in band posters, providing an authentic, gritty feel. The challenge was maintaining a consistent visual identity across various platforms while allowing flexibility for different promotional channels.

Responsibilities:

• Design & Art Direction: I created posters, social media assets, and multiple ad mats, ensuring a cohesive look across all materials. For each tour stop, I designed unique assets to maintain engagement and excitement, while keeping the overall branding intact.

• Social Media Content Creation: I developed digital assets to promote the tour online, creating materials tailored to each tour stop as well as overall ad mats to promote the entire tour. These assets were designed to engage fans and increase visibility across platforms.

• Project & Stakeholder Management: I managed the timelines for the creation and delivery of all assets, coordinating closely with the band’s team and external vendors to ensure everything was delivered on schedule.

Outcome:

The visual branding resonated strongly with fans, and the tour’s promotional materials contributed to increased engagement across digital platforms. The campaign’s success was supported by the cohesive, gritty style and the tailored assets for each stop, which helped maintain momentum throughout the tour.